Sales & GTM Strategy for Founders

June 25, 2025
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A part of our Founder Day series, this is a curated, full-day experience designed for early-stage founders (pre-seed to seed) to connect, learn, and grow—together.

Held at The Delta Campus, this curated event brings together a group of 30–40 ambitious founders, COOs, and CEOs from the Berlin startup ecosystem. The day blends expert insight, peer connection, and practical learning, all within a relaxed and inspiring environment.

From coffee and connection to actionable workshops and strategy clinics, every element of the day is designed to spark growth — for you, your team, and your company.

Throughout the day, we’ll unpack what it really takes to design and scale successful go-to-market and sales strategies, including:

  • Finding the right GTM motion for your product (e.g., product-led growth vs. sales-led vs. hybrid)
  • Structuring your early sales team — roles, hires, and when to scale
  • Crafting your sales narrative & positioning for your ICP
  • Building repeatable, scalable sales pipelines
  • Avoiding the most common mistakes early-stage founders make
  • Tools, metrics & playbooks that actually work
  • Lessons learned from experienced GTM leaders

You’ll leave with insights you can act on immediately, connections that last, and a fresh perspective on how to move your business forward.

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Agenda

☕ 10:00 - 11:00 Welcome Breakfast + Networking

Kick off the day with coffee, fresh pastries, and great company. Meet other ambitious founders in the Delta Campus café.

🎓 11:00 - 12:00 Masterclass: Winning GTM & Sales Strategy

An expert-led session diving into scalable sales strategies — from product-led growth to building high-performing sales teams and repeatable GTM motions.

🔥 13:00 - 14:30 Fireside Chat & Roundtables with a Sales Leader

A candid conversation with a seasoned GTM operator who shares hard-earned lessons from the front lines of scaling startups, followed by small-group discussions focused on the real-world challenges founders face within the Sales & GTM vertical. This is a chance to share what’s worked (and what hasn’t), exchange learnings, and gain peer insight into the strategies and struggles shaping your current stage of growth.

🍷 17:00 - 18:00 After-Work Drinks

Wrap up the day with relaxed rooftop drinks, deeper conversations, and community connection.

💻 Throughout day: Co-working @ Delta Campus

Make yourself at home during breakout sessions or between talks. Use the workspace to take calls, get through emails, or just recharge.

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This event is curated for founders, COOs, CROsand CEOs of early-stage startups (pre-seed or seed stage) based in the Berlin area.

Ideal participants are those who are actively looking to grow — personally and professionally — and want to connect with fellow founders through a meaningful, high-trust deep-dive experience.

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